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Crina Ancuta

Executive Coach

Executive Coach / Leadership Advisor / Organizational Transformation Consultant


Crina Ancuta is a dynamic executive leader with 20+ years of corporate experience in pharma sector and a proven track record of driving transformative growth and operational excellence across international markets. At ViiV Healthcare (2016-2020), she led the development and execution of a five-year international strategy across Asia, Latin America, the Middle East, Africa, and Russia, achieving double-digit growth in 2019 and spearheading a comprehensive digital transformation. At GSK Pharmaceuticals (2000-2016), Crina defined and executed product and business development strategies, ending up leading the £0.6B urology portfolio and earning multiple awards for innovation, crisis management, and patient-focused solutions. Adept at building cross-functional partnerships, navigating complex market access negotiations, and accelerating business growth through strategic planning, capability development, and performance tracking, Crina Ancuta is recognized for visionary leadership, strategic acumen, and a commitment to delivering sustainable impact in highly competitive, cross-cultural environment.


Crina enables CEOs and senior executives to develop greater levels of self-awareness, resilience, leadership skills and strategic thinking. Her coaching and mentoring philosophy is rooted in the deep belief that radical responsibility combined with courageous actions outside our comfort zone, are the stepping stones in developing effective and inclusive leadership that will in turn inspire greater authenticity, engagement, and creativity in others. She creates a safe and empowering space for her clients to navigate business challenges, embracing bold, sustainable solutions. With a focus on emotional intelligence and building trusted relationships, she helps leaders reframe obstacles and achieve impactful results.


Crina co-authored with entrepreneurs Conny Boersch and Dorina Serban the book “ONE – A Compass to Living your One Life to the Fullest,” offering a personal guide, a toolbox, and a source of inspiration for entrepreneurs who want to live a life that is as fulfilling and impactful as it is successful.

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